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The Cobb Cup is named after the late Granger Cobb for his longtime dedication to advocacy for our industry and the seniors we serve. The annual Cobb Cup Competition is a great way to engage your professional staff in advocacy fundraising on behalf of Argentum and the senior living industry. All proceeds from the Cobb Cup Competition go to Argentum’s Silver PAC.
Participating companies compete for honors to win a Cobb Cup in the following categories:
Only companies who have signed a Prior Authorization with Argentum are eligible to participate in the Cobb Cup Competition. To complete a Prior Authorization for your company, click here.
Even if your company is not participating, individuals can join the Cobb Cup Competition through the Argentum Advocates program and be eligible to win weekly prizes, as well as recognition through our Silver PAC Giving Circles. To learn more, subscribe to Argentum Advocates by clicking here.
For more information about the Cobb Cup Competition, contact Meredith Bonyun at [email protected].
With 261 individual contributors, Benchmark has secured victory in the 2024 Cobb Cup’s Highest Number of Contributors category.
With a total $32,650 raised, New Perspective has secured victory in the 2024 Cobb Cup’s Total Contributions: Small Employer category.
Lewis Granger Cobb was a true pioneer of the senior living industry. Granger started the California-based senior living company Cobbco, Inc. in 1989. After he founded Cobbco, Inc. with his wife, Tina, Granger went on to serve as CEO and Director of Summerville Senior Living from 2000 to 2007, and then President & CEO of Emeritus. Granger successfully merged Emeritus into Brookdale Senior Living, one of his final great achievements.
Granger was beloved as a CEO and leader in the senior living industry. He was truly dedicated to the profession and committed to the residents and their families that he served. At the time of his passing, he was a current member and former chair of the Argentum Board of Directors. His dreams live on through the Granger Cobb Institute for Senior Living.
Argentum is the leading national trade association serving companies that own, operate, and support professionally managed senior living communities in the United States.
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