(Alexandria, Va.) — Argentum has been recognized for excellence in the 2018 Hermes Creative Awards international competition administered and judged by the Association of Marketing and Communication Professionals. The competition lauds the concept, writing, and design of traditional and emerging media.
In 2017, Argentum introduced a future-facing communication initiative aimed at providing an improved user experience for members and senior living advocates. The introduction of a redesigned association website and the launch of Argentum Quarterly, a quarterly member research publication, were among the initiative’s features.
This year, Argentum Quarterly, the association’s website at argentum.org, and the association’s bi-monthly magazine Senior Living Executive, all received recognition in the Hermes competition:
Platinum Award
Media: Argentum Quarterly – Issue 3 2017
Category: Print Media/Quarterly Research Publication
Platinum Award
Media: argentum.org
Category: Website Overall/Association
Platinum Award
Media: Senior Living Executive – Issue 6 2017
Category: Print Media/Publications/Magazine
Platinum Award
Media: Senior Living Executive – Issue 4 2017
Category: Print Media/Writing/Publication Overall
Gold Award
Media: Argentum Quarterly – Issue 3 2017
Category: Print Media/Design/Quarterly Research Publication
Gold Award
Media: Senior Living Executive – Issue 4 2017
“Best Practices in Recruiting Front-Line Staff Across Industries” by Adam Stone
Category: Print Media/Writing/Publication Article
Gold Award
Media: Senior Living Executive – Issue 4 2017
Category: Print Media/Design/Publication Cover
Gold Award
Media: Senior Living Executive – Issue 6 2017
Category: Print Media/Design/Publication Interior
“As an organization, we have focused on providing valuable content and resources that promote thought leadership and best practices for the senior living industry,” said James Balda, Argentum president and CEO. “We are truly honored that our steadfast work has been recognized by the widely respected Hermes program.”
According to the Hermes awards committee, there were about 6,500 entries from the United States and 21 other countries in the 2018 Hermes Creative Awards competition. About 17 percent of entries won the top Platinum Award, and about 22 percent received the Gold Award. A list of all 2018 winners can be found at enter.hermesawards.com/winners/.
About Argentum
Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve. Argentum member companies operate senior living communities offering assisted living, independent living, continuing care, and memory care services to older adults and their families. Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults. Learn more at argentum.org.
