At Charter Senior Living, gratitude and care extend beyond residents to the associates who make their communities thrive. As Thanksgiving approaches, this ethos takes center stage with the organization’s Annual Farmers Market, now in its third year. The event, held at all 63 Charter Senior Living communities, provides associates with fresh produce, Thanksgiving essentials, and more—all free of charge.
This initiative, running from mid-November through Thanksgiving, was born from a simple but profound recognition: many associates face financial or logistical barriers when it comes to accessing fresh, nutritious food for the holidays. By bringing the farmers market to them, Charter Senior Living hopes to ease the burden, allowing associates to enjoy a meaningful and abundant holiday season with their loved ones.
A Gesture of Gratitude
Jayne Sallerson, President of Charter Senior Living, emphasizes the deep appreciation the organization holds for its associates.
“We are incredibly grateful for our staff’s dedication and hard work, especially during challenging times,” Sallerson said. “This farmers market is our way of saying thank you and ensuring our team has access to fresh, healthy food options. Supporting our staff goes hand in hand with providing the best care for our residents.”
From housekeepers to caregivers, culinary staff to administrative leaders, Charter associates are the backbone of each community. Their efforts create safe, vibrant homes for residents, and the farmers market is designed to reflect the value of their contributions.
What’s on the Menu?
The farmer’s market is not just about food—it’s about joy and connection. Associates can select from a wide variety of fresh seasonal vegetables, fruits, and herbs, as well as Thanksgiving staples like turkeys, stuffing, and pies. Specialty items, such as locally made jams and artisanal bread, add an extra touch of indulgence.
The experience goes beyond shopping. Communities infuse the event with festive activities to promote engagement and camaraderie. From cooking demonstrations featuring local chefs to raffle prizes and games, the markets provide a fun, stress-free environment for associates to relax and feel appreciated.
Building a Culture of Care
For Charter Senior Living, the farmers market represents more than a one-time event; it’s a tangible expression of the organization’s values. Charter has long prioritized associate well-being as part of its mission to create a positive, supportive culture.
“It’s not just about the food—it’s about saying, ‘We see you, we value you, and we’re here for you,’” said a Charter community director. “The farmers market has become one of the most anticipated events of the year. Associates walk away not just with fresh foods, but with a sense of pride and belonging.”
The market also ties into Charter’s broader efforts to prioritize wellness. The organization has implemented initiatives ranging from professional development programs to wellness resources, ensuring associates have the tools and support they need to thrive personally and professionally.
The Power of Community
The success of the farmers market reflects Charter Senior Living’s commitment to personalized care and collaboration. At the heart of the event is the involvement of the organization’s Vice President of Dining, who personally places the order for each community. This hands-on approach ensures that every market is thoughtfully tailored to meet the needs of Charter’s associates, offering a carefully curated selection of fresh produce, Thanksgiving staples, and specialty items.
What makes the event even more special is the spirit of generosity it inspires. Vendors often donate goods, and local partners step up to contribute. In one community, a local plumber who frequently works with Charter donated $500 to help fund the event. Even the families of residents get involved, offering their support to show appreciation for the associates who care for their loved ones.
“The farmers market shows how deeply our communities value our associates,” said Sallerson. “It’s heartwarming to see everyone—from our leadership team to local businesses and resident families—come together to make this event a success. It truly reflects the spirit of Charter Senior Living.”
This collective effort underscores Charter Senior Living’s unique culture, where the concept of family encompasses not only residents but also the associates who make their communities thrive.
Looking Ahead
As Charter Senior Living’s Annual Farmers Market grows, so does its impact. Associates express heartfelt gratitude for the event, with many sharing how it has made their holidays brighter.
One caregiver remarked, “It means so much to know that Charter cares about us not just as employees, but as people. This market lets me bring home fresh food for my family without worrying about the cost.”
For Charter Senior Living, these moments of appreciation are what the holidays—and their mission—are all about.
By fostering a culture of care and gratitude, Charter demonstrates that its mission to “Enhance the Human Spirit” is not just a slogan—it’s a way of life. As Thanksgiving approaches, the Annual Farmers Market stands as a shining example of how Charter lives out this mission, ensuring associates, residents, and their loved ones feel valued and supported throughout the holiday season and beyond.
About Charter Senior Living
Based in Naperville, Illinois, Charter Senior Living is a caring and compassionate leader within the senior living industry. Whether it’s a new development, expansion, or repositioning of an existing community, Charter specializes in the growth of senior living communities with the depth and breadth of experience to handle the everyday details and nuances of developing, building, and growing occupancy to the capacity of a senior living community. Charter owns and manages more than 60 senior living communities throughout the U.S., offering Independent Living, Assisted Living, and Memory Care services. A family-owned business with an executive team that has more than 100 combined years of experience in the senior housing industry, Charter Senior Living’s mission is to enhance the human spirit of residents, families, and employees while serving with heart, purpose, and courage — and to have fun while serving. For more information about Charter Senior Living and its communities, visit www.charterseniorliving.com.
