Alexandria, VA — Argentum, the premier trade association for senior living, is excited to announce a strategic partnership with AlphaROC, a leading data science company using advanced technology to reimagine market research with its platform, occam. Together, they are launching this platform to Argentum members, bringing unparalleled capabilities to the senior living industry.
Occam enables users to gain faster and easier insights into public opinion and preferences, providing valuable data for informed decision-making. Ask questions, and get data-driven answers within days, as well as continually over time.
Users regularly uncover actionable insights for various purposes, including strategy and planning, content personalization, anticipation of macrotrends, target audience identification, brand loyalty tracking, competitive analyses, investment decisions, and much more.
How It Works:
Occam simplifies the research process by allowing users to pose questions in natural language, then generates robust questionnaires designed to elicit unbiased responses from verified individuals. With AlphaROC’s advanced data science, users can trust the quality of responses, which are aggregated, analyzed, and visualized within the platform.
Occam goes beyond specific user queries, accessing data from thousands of questions asked by the community. This feature provides valuable insights on a wide range of topics and allows users to uncover trends over time.
Examples of occam’s Capabilities:
- How do Americans feel about assisted living versus aging in place?
- What are the motivations behind seeking an assisted living facility?
- What are the primary health concerns associated with aging?
- What are average caregiver salaries and tasks?
- Are you curious about employee turnover in assisted living facilities?
By answering these questions and more, occam offers comprehensive, data-driven insights, moving away from one-time snapshots to continuous and evolving research.
“Occam is a game-changer for the senior living industry,” commented James Balda, President & CEO of Argentum. “This revolutionary platform, powered by AlphaROC’s cutting-edge machine learning, equips our members with unparalleled market research capabilities, transforming the way we approach strategy, planning, and understanding the evolving needs of older adults and their families.”
“We are thrilled about our partnership with Argentum and the opportunity to bring occam to the senior living community, noted Vineet Kapur, Co-Founder and Chief Operating Officer of AlphaROC. “This collaboration signifies our commitment to providing advanced data science solutions. The synergy between Argentum’s industry leadership and AlphaROC’s expertise in machine learning will undoubtedly drive innovation and deliver meaningful insights to enhance the senior living experience.”
For more information about Occam and how it can transform market research in the senior living industry, please visit argentum.org/occam.
About Argentum:
Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve. Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults.
Argentum member companies operate senior living communities offering assisted living, independent living, continuing care, and memory care services. Along with its state partners, Argentum’s membership represents approximately 75 percent of the senior living industry—an industry with a national economic impact of nearly a quarter of a trillion dollars and responsible for providing over 1.6 million jobs. For more information, visit www.argentum.org.
About AlphaROC:
AlphaROC is the New Jersey-based data science company behind occam.
AlphaROC was founded in 2021 to change how market research is conducted and utilized. Its Co-founder and CEO Michael Recce, having led data science teams at Point72 Asset Management, Neuberger Berman, and GIC, sought to democratize access to sentiment data at the scale and personalization previously available only to the biggest investment firms and corporations; occam delivers this vision.
