Alexandria, Va.—Argentum is pleased to announce the first class of Senior Living Sales Counselor Certificate recipients, which includes 42 individuals from 16 senior living provider companies. A commitment to engage in the certificate program by senior living providers is intended to help organizations refocus their onboarding strategy on skills development, sales execution, and competitive differentiators.
First introduced in 2017, the Senior Living Sales Counselor Certificate program is a member-led initiative of Argentum’s sales and marketing executive roundtable and is designed to help build knowledge and competencies of senior living sales professionals. The curriculum focuses on three fundamentals of sales including industry knowledge, marketing strategy, and the consultative sales process. To be awarded a certificate, an individual must successfully complete an online examination administered by a Live Online Proctor. Internet-based training modules have been developed by Argentum and are available for exam preparation.
“With this program, we are encouraging senior living providers to invest in their most valuable resource—their employees,” said James Balda, Argentum president & CEO. “We also want to inspire professionals in the industry to elevate their skill set and knowledge base, leading to more effective and efficient collaboration with prospective residents and their family members throughout the sales process.”
Registration for the Senior Living Sales Counselor Certificate program is now open on an ongoing basis. Senior living professionals interested in learning more or companies seeking to make an enterprise-wide investment by enrolling a sales team, may do so by visiting argentum.org/sales.
Argentum thanks the following senior living provider companies for their participation during the program’s first testing window: Belmont Village Senior Living, Blue Harbor Senior Living, Brandywine Living, Brightview Senior Living, Commonwealth Senior Living, Era Living, Five Star Senior Living, Harbor Retirement Associates, Integral Senior Living, Legend Senior Living, Merrill Gardens, North Woods, Pathway to Living, Senior Lifestyle Corporation, Silverado, and The Arbor Company.
Inaugural Class of Senior Living Sales Counselor Certificate Recipients
| Name | Title | Company |
| Joel Abercrombie | Director of Sales and Marketing | Commonwealth Senior Living |
| Sara Almon | Sales Director in Training | Legend Senior Living |
| Lisa Anyan | Community Relations Associate | Belmont Village Senior Living |
| Leandra Baker | Sales Counselor 2 | Five Star Senior Living |
| Sandra Baker | Community Relations Associate | Belmont Village Senior Living |
| LeAnne Ballentine | Community Relations Director | Blue Harbor Senior Living |
| Julie Bates | Market Ambassador | Silverado |
| Mary Bennyhoff | Lifestyle Specialists | Pathway to Living |
| Courtney Benson | Sales Counselor | Senior Lifestyle Corporation |
| Stephanie Burklin | Senior Care Counselor | The Arbor Company |
| Karli Christiansen | Community Relations Director | Era Living |
| Halle Christine | ||
| Diana Conte | Community Relations Associate | Belmont Village Senior Living |
| Misty Cox | Sales Coordinator | Senior Lifestyle Corporation |
| Matthew Dunn | Sales Counselor | Senior Lifestyle Corporation |
| Daniel Frias Vidal | Director of Sales & Marketing | Integral Senior Living |
| Ann Germany | Senior Care Counselor | The Arbor Company |
| Susan Gillis | Sales Manager | The Village at Duxbury |
| Sydney Goldberg | Community Relations Associate | Belmont Village Senior Living |
| Mike Gray | Partner | Commonwealth Partnerships |
| Charlotte Jones | Sales Associate | Legend Senior Living |
| Emilee Lavigne | Community Relations Director | Blue Harbor Senior Living |
| Greg Madsen | Sales Director | Legend Senior Living |
| Allen Malone | Director of Sales & Marketing | Integral Senior Living |
| John Mathis | Director Sales and Marketing | Commonwealth Senior Living |
| Maria Owens | Senior Care Counselor | The Arbor Company |
| Megan Plan | Community Relations Director | Merrill Gardens |
| Julie Podewitz | ||
| Alexander Powell | Director of Sales | Harbor Retirement Associates |
| Christy Puckett | Director Sales and Marketing | Commonwealth Senior Living |
| Kathleen Riggs | Sales Director | Legend Senior Living |
| Meghan Rubie | Community Sales Associate | Brightview Senior Living |
| Andrew Ryan | Partner | Commonwealth Partnerships |
| Amanda Satulovsky | Community Relations Associate | Belmont Village Senior Living |
| Donna Smith | Senior Care Counselor | The Arbor Company |
| Janette Spenny | Lifestyle Specialists | Pathway to Living |
| Ann Terrell | Senior Care Counselor | The Arbor Company |
| Micah Terry | Sales Counselor 2 | Five Star Senior Living |
| Samantha Vander Vliet | Director of Sales and Marketing | The Pointe at Kilpatrick |
| Kim Ward | Community Relations Associate | Belmont Village Senior Living |
| Ashley Young Roesler | Senior Care Counselor | The Arbor Company |
| Selena Zupsic | Community Relations Associate | Blue Harbor Senior Living |
About Argentum
Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve. Argentum member companies operate senior living communities offering assisted living, independent living, continuing care, and memory care services to older adults and their families. Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults. Learn more at argentum.org.
