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The visionaries behind six highly successful senior living companies share a common characteristic: compassion.
It’s been said that you can’t manage what you can’t measure. When it comes to sales and marketing, senior housing executives are at an advantage in this regard: Most are diligent in gathering up the facts and figures of their activities.
New technologies are opening new opportunities in the life-safety arena.
Offering tangible value and communicating it with sophisticated simplicity puts you in position to command the appropriate price for your units.
Slowly but surely, North American operators troll international markets, but it’s hardly easy going
How to ensure someone finds your first, before being influenced or distracted by your competitors.
Eileen Bennett, executive director of Brandywine Senior Living at Fenwick Island in Selbyville, Delaware, grew up in a family of nurses. She chose to follow in the footsteps of one aunt, a clinical services executive, and became a licensed nursing home ad
Emerging niche communities target seniors in very distinctive groups–from faith group to hobbies to income level.
Integrating social networking, smartphones, software, and building design into emergency preparedness plans.
ACOs, regulatory requirements, consistency of care, medication management, and more drive adoption of electronic health records.
With 80 percent of leads lost over the phone, it’s time for sales professionals to rethink their strategies.
Plenty of notable new ideas were found amid the 80 submissions for the sixth-annual awards program, which honors best practices and initiatives that advance excellence in the senior living sector. Many clearly mark a “first” in long-term care—such as spon
Argentum is the leading national trade association serving companies that own, operate, and support professionally managed senior living communities in the United States.
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