Honored as a Best of the Best Program to Watch, Emeritus Senior Living’s Amazing Glory Flash Mob generated long lasting impact for an extremely important cause.
ALFA 2012 Best of the Best Program to Watch
Once again, Emeritus’ sales and marketing team is willing to test new waters. To help the Alzheimer’s Association tap a new generation for support, Emeritus sponsored a “flash mob” dance outbreak at the end of the annual Alzheimer’s walk in Seattle last year. Emeritus employees and dancers surprised and uplifted the crowd of weary walkers, many of whom have family members with dementia. While the street dance lasted just minutes, its impact has continued far longer, thanks to the Internet. Such innovative branding initiatives by Emeritus are intriguing for drawing a younger demographic than usual for senior living providers.
“I think it just demonstrate that you can target different people in different ways,” says Jayne Sallerson, EVP of sales and marketing. “It’s really important you don’t get stuck in a box.”
The above best practice was recognized as an ALFA 2012 Best of the Best Program to Watch. Do you have a best practice, product, service or solution at your community or company that is advancing excellence in senior living? The Call for Nominations for the ALFA 2013 Best of the Best Awards will begin in November. Visit ALFA’s Best of the Best page to read more best practices.
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