Argentum - How to Maximize Your Membership for Owner/Operators

For All Owner/Operator Members

Step 1: Encourage staff to take 15 minutes to review the Argentum website for areas of interest.

Below, you’ll find some areas where staff, depending on their role, may find useful resources and products. We recommend sharing these links with your teams:

Research & Reports
Reports featuring executive insights, research, analysis, and data for senior living.

Senior Living Insights Webinars
Dive into topics on the latest trends during these bi-monthly webinars.

Certifications and Certificate Programs
Training, credentialing, and certification opportunities for executive directors, dining staff, and sales and marketing professionals.

Resource Library
View an archive of our products and publications, including recorded webinars.

Step 2: Encourage staff to set up a personalized membership profile.

Your staff should set up a personalized membership profile to subscribe to the communications they wish to receive and gain access to member resources. Plus, staff can further personalize their communications from us by selecting areas of interest in their profile: advocacy, clinical/wellness, dining, HR/workforce, finance, IT/security, memory care, sales & marketing, and women in leadership.

Subscriptions include:

Share this link with your staff today to get started!

Step 3: Download the Argentum Membership Logo Packet

Add the appropriate member logo to your website, email signatures, and marketing campaigns to let the industry know that you are supporting Argentum and its mission to support senior living. Members in good standing may utilize the member logo corresponding to their level on marketing material. View Argentum’s full graphic standards here.

Download Logos:

Create or update a personalized membership profile

CREATE TODAY

For Premier Owner/Operator Members

Take these (3) actions for your Executive Team:

1) Identify up to (3) executives from your company to be a member of Argentum’s Executive Advisory Board.
Executive Advisory Board representatives are invited to numerous VIP events each year with the annual conference and fall events being the most significant gatherings. The typical roles include the following, however, it is important that you email [email protected] and identify the top (3) executives based on your organizational structure:

CEO or the top executive managing the senior living business
COO or the top operations executive managing the senior living business
CFO or another executive serving the financial or development role for the senior living business

2) Engage your company leaders in the Argentum Executive Roundtable Program.
Visit your organizational page and identify on which roundtable(s) you will have a representative. Please note there is a limit of one company representative per roundtable. Each roundtable creates its own schedule, but they traditionally meet 1-2 times in person (always once at Argentum annual conference) and host calls throughout the year. See a list of the roundtables.

3) Consider donating to the Advocacy Fund and/or Silver PAC.
While Argentum’s Silver PAC enables individuals’ personal contributions to supportive lawmakers’ campaigns, the Advocacy Fund deploys corporate contributions to target government affairs, legal challenges, media and public relations. Email Meredith Bonyun at [email protected] for more information.