Newark, Del. – (April, 22, 2024) – Howard Braxton, Senior Vice President of Marketing, Communications and Sales at The Kendal Corporation, has been appointed to the board of Friends Services Alliance (FSA). FSA is a professional association for values-aligned organizations that serve older adults. The organization supports employees and governing boards in governance, compliance and risk management, and diversity and equity efforts.
“I am honored to join the board of Friends Services Alliance and continue serving the evolving needs of aging services organizations,” shared Howard. “I look forward to the opportunity to blend my expertise in Quaker-rooted senior living and services with the critical programming in governance, compliance and diversity that FSA provides.
A seasoned professional, Howard has over 35 years of career experience in sales and marketing management in senior living and health care. His experience spans work with a variety of aging services providers, including Life Plan Communities and Life Plan at Home, independent living, assisted living, skilled nursing and rehabilitation communities, and home health care services.
At Kendal, Howard’s primary responsibility is to serve as a resource for Kendal Affiliates and manage Kendal’s marketing, design, and communication team. He guides Affiliates through on-site education, assistance with strategy and occupancy development, marketing strategies, community outreach, communications and public relations and event planning. He also supports expansions and new development projects.
“We are thrilled to welcome Howard to the FSA board,” said Linda Sterthous, board chair at FSA. “His position as a marketing leader in a Quaker-rooted aging services provider will be an asset to FSA, which assists organizations with similar values nationwide.”
For more information on Kendal, visit www.kendal.org.
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About Kendal
Founded on Quaker principles and guided by Values and Practices, Kendal Affiliates include Life Plan Communities, Life Plan Community at Home, independent living, assisted living, memory care, long-term care and skilled care options. Kendal Affiliates are in New Hampshire; New York; Massachusetts; Virginia; the Washington, D.C., Area; Illinois; Pennsylvania; Ohio and California.
About Friends Services Alliance
Friends Services Alliance (FSA) is a national professional association of values-aligned organizations that serve seniors. FSA supports both staff and governing boards of continuing care retirement communities/life plan communities, home care groups, foundations and others by providing a spectrum of professional services specifically designed for our industry. We have been doing so for more than 30 years.
FSA’s approach to working with both members and partners is rooted in our Quaker heritage. These values guide our work through a focus on best practices, the highest quality service, and the belief that all people shall be treated with dignity and respect.
Media Contact: Jessica Buhler, [email protected]
Meaghan Airey, 856-332-9870, [email protected]
