Significant Milestones and Leadership Qualities Lead to Promotion
January 29, 2025 (Bloomfield, NJ) –Juniper Communities, a leading owner/operator of senior living communities, is pleased to announce the promotion of Amy Purcell to vice president of sales and marketing. Her remarkable acumen and ability to drive sales teams and embody sales knowledge have led to this well-deserved appointment.
Over an impressive span of four years, Amy Purcell has advanced from the position of Regional Director of Sales and Marketing to National Director of Sales, and now to Vice President of Sales and Marketing.
“When Amy joined Juniper, we knew she brought an extraordinary level of sales knowledge and competence to the role. What we didn’t foresee was her incredible ability to motivate and inspire teams. This has been crucial in driving sales and census success,” stated Lynne Katzmann, Founder and CEO of Juniper Communities.
Remarkable Achievements
In her brief tenure at Juniper, Purcell has made substantial contributions:
Significantly increased overall occupancy over the past four years.
Oversaw the addition of three large new communities, beginning in February 2024.
Initiated significant technological changes to drive leads and sales success.
Professional Background
Amy Purcell’s extensive experience spans various sectors, including hospitals, Continuing Care Retirement Communities (CCRC), skilled nursing, and assisted living environments. She holds a Master of Science in Health Care Administration from Villanova University and possesses a Nursing Home Administrator license.
Purcell’s promotion is a testament to her dedication, expertise, and the significant impact she has made on Juniper Communities. Her leadership and vision are expected to continue driving the company’s growth and success in the future.
Juniper Communities portfolio currently includes 28 properties offering Independent Living, Assisted Living, Memory Care, and Skilled Nursing. The properties are concentrated in New Jersey, Pennsylvania, Texas, Colorado and Delaware.
About Juniper Communities
Juniper Communities, a leader in quality, value, and innovation, operates senior living communities in Colorado, Delaware, New Jersey, Pennsylvania, and Texas that emphasize residents’ well-being, interaction and security. Our communities and approach to housing and care offers residents the opportunity to live a full life, regardless of age or health. Juniper’s innovative Connect4Life program has been proven to improve residents’ care by decreasing hospitalizations, re-hospitalizations, and urgent care visits, while offering potential cost savings to public programs such as Medicare. To learn more about the many ways Juniper Communities innovates in support of our residents, visit www.junipercommunities.com.
