HICKORY, N.C.—Affinity Living Group, LLC, has changed its culture as part of a strategic effort to focus and empower the assisted living, memory care, and independent living communities it supports.
The company underwent a name change to ALG Senior LLC, to better reflect these operational changes. After a period of consultation and strategic planning with industry experts, company officials have introduced structural changes in phases over the last year, culminating with the name change.
ALG Senior LLC is supporting the essential back-office functions for its network of communities, including human resources, accounting, and public relations. ALG Senior will also provide day-to-day support and oversight for each of its communities.
ALG Senior’s headquarters, located in Hickory, N.C., will serve as a community support center that will tailor support to address each community’s specific needs, culture, and location.
