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Social Website Eases Transition for Residents and their Families

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Relocating into a new home can be stressful for anyone, including the family members of those moving into a senior living community. Elmcroft Senior Living debuted a website that improves communication between the community and the residents’ family, ensuring that the family’s mind is at ease, and the resident receives the best quality care possible.

ALFA 2013 Best of the Best Program to Spotlight

Nearly all families who help a loved one move to an Elmcroft community are doing so for the first time and may have many questions. Meanwhile, care associates need families to communicate with them about their loved one in order to provide the best possible care.

Elmcroft Family Website is a pilot allowing two-way interaction between communities and families, beyond the usual postings of activity calendars, newsletters, and so on. It also includes more than 100 short courses on topics related to senior care; a secure site-within-a-site for family members associated with a specific resident to share information and photos; a direct feedback tool that has been helpful for families who need to contact the organization off-hours, and so on.

More than 80 percent of pilot families participated. “By providing a secure portal for families, we show them that we understand, and that we want to partner with them in a way that is convenient for them,” says Gerald Jackson, director of program and staff development.

ALFA Best of the Best


The above best practice was recognized as an ALFA 2013 Best of the Best program to spotlight. Do you have a best practice, product, service or solution at your community or company that is advancing excellence in senior living? The Call for Nominations for the ALFA 2014 Best of the Best Awards will begin in October. Visit ALFA.org/bestofthebest to read more best practices.  


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