As the results of the recent U.S. election unfold, with former President Donald Trump securing a second term and Republicans reclaiming the Senate, the senior living industry is preparing for policy changes that will affect everything from workforce development to senior housing affordability. With Argentum at the forefront, senior living communities can expect proactive support and clear guidance as the industry navigates this new political landscape.
The Election Results and Senior Living: Key Policy Implications
With Republicans holding the Senate and a close contest in the House, this shift signals possible changes in federal policy that could impact senior living communities nationwide. Argentum is assessing state-level legislative outcomes with Argentum State Partners, pinpointing local impacts, and how they may influence care standards and senior housing regulations.
On November 13, Argentum will present a special post-election briefing, where experts will discuss the potential impact of these policy changes on the senior living industry. This event will provide senior living executives with actionable insights into upcoming regulatory changes, workforce implications, and new care affordability measures.
Rebuilding a Relationship with the Trump Administration for Senior Living Advocacy
Argentum’s established relationship with the Trump administration provides a solid foundation for future advocacy. During the COVID-19 pandemic, Argentum worked closely with the administration to secure crucial resources, such as testing kits, vaccine priority, and federal financial relief for senior living communities. Additionally, programs like the Healthcare Apprenticeship Expansion Program (HAEP), launched in 2020, strengthened workforce support. As the administration transitions back, Argentum is poised to collaborate on initiatives that directly impact senior care, workforce growth, and affordability.
Key Policy Focus Areas: Workforce, Senior Care Affordability, and Tax Reform
In the upcoming term, Trump’s policy agenda is expected to focus on immigration, tax reform, housing, and healthcare. Argentum’s primary advocacy priorities include:
- Workforce Development: As the senior living industry continues to face labor shortages, Argentum will push for workforce solutions that include an immigration approach supporting the needs of senior living providers. This will be essential to addressing the sector’s staffing needs while maintaining high-quality care standards.
- Senior Care Affordability and Tax Policy: The 2017 Tax Cuts and Jobs Act (TCJA) is set to expire in 2025, creating an opportunity to introduce new affordability measures. A recent proposal from Trump would provide a tax credit for family caregivers, potentially benefiting families seeking affordable senior care options. Argentum will actively advocate for this measure, ensuring it supports families considering senior living for their loved ones.
- Housing and “Home-Care” Policies: As the administration promotes home-care options, Argentum will emphasize the role of senior living communities as “home” for residents. This advocacy will ensure that senior housing is recognized as a viable, quality alternative to traditional in-home care.
The Congressional Landscape: Potential Regulatory Changes for Senior Living
With Republicans now leading the Senate and possibly the House, new legislative opportunities are on the horizon. The Congressional Review Act (CRA), a legislative tool that allows Congress to overturn federal regulations, may see increased use, with the potential to impact regulations affecting labor, healthcare, and housing in senior living.
The Department of Labor is also expected to experience leadership changes that may bring a new focus on workforce priorities. Additionally, the National Labor Relations Board (NLRB) holds a 3-to-1 Democratic majority until 2026, which could influence policies affecting senior living employment standards. Argentum’s advocacy efforts will focus on preserving policies that support right-to-work provisions and maintain workforce flexibility, which are essential to the industry’s operational stability.
Public Policy Institute 2025: A Major Opportunity for Senior Living Advocacy
The upcoming Public Policy Institute (PPI) in Washington, D.C., on March 12-13, 2025, will be a vital forum for senior living leaders to advocate for the industry’s priorities. Given the new administration’s policy agenda, PPI will provide a unique opportunity to engage with policymakers, address critical issues, and influence future regulations on senior living care, workforce needs, and affordability measures.
PPI attendees will gain firsthand knowledge about legislative developments and strategies to address the challenges facing senior living communities. By coming together, senior living executives can demonstrate the industry’s unity and commitment to enhancing care quality, accessibility, and affordability. Registration for the event will open soon.
Engaging the Senior Living Community in Advocacy
For the senior living industry to thrive, active involvement in advocacy efforts is essential. Argentum offers several opportunities for industry leaders and senior living communities to participate in impactful initiatives:
- Grassroots Advocacy: Argentum’s “I ❤️ Assisted Living” campaign is a grassroots movement that enables community members to share real stories of care and connection. This campaign not only strengthens public perception but also provides lawmakers with insights into the positive impact of senior living.
- Hosting Lawmaker Visits: By inviting lawmakers to visit senior living communities, providers can give legislators an authentic view of the day-to-day operations and the compassionate care residents receive. These visits foster relationships and help lawmakers understand the importance of supportive senior living policies. The Community Visits with Lawmakers Toolkit provides you with the tools you need to set up effective conversations with legislators at one of your communities. It includes sample invitations you can send to lawmakers, a sample itinerary or tour structure, best practices for preparing for your visit, how to make your request for support of legislation and continue your conversation after the event concludes, and information on how to get started and work with Argentum and your State Partners in setting up these events.
Next Steps for Senior Living Leaders in 2025
As Argentum continues to lead the industry’s advocacy efforts, it’s essential for senior living providers to stay engaged. Argentum regularly publishes information on the Argentum Advocates blog and we urge all stakeholders to:
- Register for the Public Policy Institute on March 12-13, 2025, in Washington, D.C., to participate in senior living policy discussions and meet with lawmakers.
- Get involved in Grassroots Advocacy Campaigns, such as “I ❤️ Assisted Living,” and consider hosting a lawmaker visit to showcase the positive impact of senior living.
The senior living industry stands at a pivotal moment, with new challenges and opportunities on the horizon. As the Trump administration’s second term begins, Argentum remains committed to advocating for policies that protect residents, empower caregivers, and support the financial sustainability of senior living communities. By working together, senior living leaders can create a future where residents receive the quality, affordable care they deserve, and caregivers are recognized and supported in their vital roles.
This next chapter presents an opportunity for the industry to make meaningful strides in workforce support, affordable senior care, and regulatory flexibility. By actively participating in advocacy initiatives and engaging with policymakers, the senior living industry can continue to enhance the lives of residents, caregivers, and communities across the nation.
